6 Techniques for Selling Without Begging

“The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has to be selling themselves to prospects. Selling feels uncomfortable, needy, and it also seems like something we probably shouldn’t have to do, right? If our work is great, shouldn’t it sell itself?”

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